Join us for a conversation with Liz Coates, Game Entertainment Director for the Denver Broncos, as she shares what it takes to build the NFL's #1 gameday experience. Liz will talk about how her team works hand in hand with the coaching staff to bring up crowd energy at the right moments, like getting fans loud enough to disrupt the opposing team's huddle, while still protecting the focus players need on the field. This session is hosted in collaboration with the Marketing Circle and moderated by Tori Boykins. Expect an honest look at the balance between entertainment and performance, and what it takes to earn buy-in from football operations for ideas that start on the entertainment side.