As the Senior Manager of Brand and Creative, Blair’s responsibilities at Women Leaders in Sports include brand development, positioning and messaging, creative direction, graphic design, as well as content strategy and execution. She also leads efforts around social media marketing, email marketing, project management, digital marketing, website management, and market research and analytics.
Blair joined the Women Leaders in Sports staff in February 2022 as the Digital Content Manager. She worked diligently to bring the Women Leaders brand to life and build brand awareness by revamping content, designs, marketing and social media strategies. After working alongside the Director of Marketing and Brand Strategy and Leadership to rebrand the organization from Women Leaders in College Sports to Women Leaders in Sports in 2023, Blair was promoted to her current position in January 2024. That same year, she completed the Institute for Advancement in 2024.
Blair holds a bachelor of arts degree from the University of Missouri-Kansas City. Before joining Women Leaders, she held marketing and supply management positions in the Kansas City area.
A sports enthusiast, Blair grew up playing sports and continues to play volleyball, pickleball, golf and basketball in her free time. She and her beloved doggo, Etta, enjoy spending time outdoors, traveling, and experiencing new things with friends and family.